Essell Auto was founded by a group of automotive enthusiasts who believe that having easy access to a dash cam to protect yourself, your passengers and your vehicle should be a basic right. We believe that in addition to holding the correct party accountable for their actions, a dash cam can also be used as an educational tool to further improve driving skills and knowledge. In 2010, our company was started and we specialized in dash cam sales and simple installation services. Over the years, as the industry grew and the demand for dash cams started rising, our company grew along with it. Our company was rebranded in 2019 to become the Essell Auto you see today, offering consultation, sales, and advanced installation services for individuals, businesses and fleets.